One of the major tasks you will have to handle on a day to day basis while running a community radio station is that of selecting the music to be played. If yours is like most of the other stations, you will end up playing music most of the time. There are stations that play music 95% of the time, with other forms of content only taking up 5% of the time. Chances are that your new community radio station will end up using a similar format – that is, a format where music is the main type of content presented in the station.
You have to understand that the popularity of your community radio station will depend, to a great extent, on the type/quality of music played. See, people have a tendency to flick through radio stations, looking for the one that happens to be playing music they like. If your community radio station happens to be the one they land on severally, a point may come where they may opt to make it their default radio station. And that is exactly what you would be after: to cultivate an audience that over time comes to view your community radio station as their ‘favorite’.
Selection of music to be played in a community radio station is something that has to be undertaken with a great deal of care. Just as someone seeking to apply for a credit card online would undertake some due diligence (for instance, so as to ensure that they only settle on getmyoffer.capitalone.com legit) so should you take the necessary care to ensure that you settle on the best possible music. In the final analysis, the music you choose to play on your community radio station should be music that is likely to be popular with the station’s targeted audience. It has to be music that is pleasant to the ear, and music whose message resonates with the radio station’s targeted audience.