Having managed to set up a community radio station, the next challenge will be that of sustaining it. This, in other words, is the challenge of keeping the community radio station running. Starting a community radio station is one thing. Keeping it running is another matter altogether. So the question that arises here is as to how you can keep the community radio station running. And in that regard, there are three key aspects you need to pay attention to, while trying to sustain a community radio station, namely:
- The financial aspect: this is the area where most people struggle most, while trying to sustain a community radio station. You need to identify reliable sources of funds to keep the radio station running. This may be a question of getting advertising revenue, if the radio station is popular enough. Or it may be a question of soliciting donations from members of the community that is served by the radio station, to sustain the station. Whichever approach you opt to use to sustain the community radio station, the most important thing is to ensure that there is always some money in the radio station’s bank account.
- The human resource aspect: this is a question of being able to retain the employees you hire to run the radio station. Attracting talented staff is one thing. Being able to retain them is a different challenge altogether. There are two important points here. Firstly, you need to ensure that the community radio station workers are treated in a decent way consistently. And secondly, you need to ensure that you pay the radio station workers decently. To this end, you may find yourself having to sign up for an online payroll service: like the one accessible at paperlesspay.talx.com. That way, you can have your community radio station workers receiving their paychecks through the Securitas Epay portal, just like the employees in corporate entities.
- The programming aspect: here, the most important thing is to ensure that the programs run on the community radio station are (consistently) of an interesting nature. This is the only way to maintain the community radio station audience. The moment you stop having interesting content, you will lose the audience. And if you lose the audience, it will be very hard to sustain the community radio station.