One of the key projects I was involved in last year was that of starting a community radio station. I came to realize that the task of starting a community radio station is not as easy as it looks. There are challenges to be overcome, before one can be able to actually start a community radio station.
The first challenge to be overcome, when seeking to start a community radio station, is that of raising the necessary funds. The task of setting up a proper community radio station costs quite a bit of money. Getting members of the community to raise the money is not easy, as they may not see a radio station as a priority. On the other hand, getting members of the business community to fund this type of project is not easy either, as they may doubt its viability.
The second challenge to be overcome, when seeking to set up a community radio station, is that of getting the necessary government licenses. And once you get the necessary licenses, there is the challenge of being allocated broadcasting spectrum – which isn’t easy, as the airwaves seem to be fully saturated.
The third challenge to be overcome, when trying to establish a community radio station, is that of acquiring the necessary equipment. Some of the equipment has to be ordered directly from the manufacturers, as it is not readily available in the shops. So you order it, wait for it to be manufactured, and then wait for it to be shipped.
The fourth challenge to be overcome, when trying to establish a community radio station, is that of getting qualified staff. You soon come to realize that there are very few people around who are actually qualified to run a radio station. This seems to be one of those rarer skills. Yet if the radio station is to be successful, you have to ensure that it is staffed by people who really know their stuff. Poaching staff from the established radio stations is hard, as those radio stations tend to offer very competitive salaries…