Community radio stations can come in handy, if you are in a campaign aimed at improving health outcomes. If, for instance, you want more parents to take their kids for vaccinations, community radio stations can be very useful in passing the message. Or if you want more mothers to attend pre-natal and post-natal clinics, community radio stations can help you in getting the message through. Yet another instance where community radio stations can be very useful is if you want more people to attend screening clinics for various diseases.
If you want to use community radio stations to improve health outcomes, you will need to:
- Craft the messages that are to be passed through the radio stations: the messages need to be clear and set out in a format that is friendly to the targeted listeners.
- Figure out how exactly you want the messages to be transmitted: so here you need to ask yourself whether you want the messages to be transmitted in the form of ‘advertisements’ or in the form of ‘programs’.
- Get into appropriate deals with the community radio stations: chances are that the community radio stations will demand to be paid something, to pass the message. So you need to get into appropriate contracts with them.
- Monitor and evaluate the impact of the campaigns: this is the only way in which you will be able to tell whether the campaign(s) run through the community radio stations have been successful or not. For instance, you may discover that thanks to the campaign, a CVS Health worker who had been postponing his health check up was finally pushed/motivated to go for one. Thus, you find that thanks to the campaign, the fellow was able to actually visit the cvsmyhr employee sign in page, log in there, and proceed apply for time off to attend his annual health checkup. This is the sort of outcome that would tell you that the health campaign carried out through community radio stations has had the desired impact.